Fashion
[PORTFOLIO PROJECT] — Fashion Accessories Store
Meta Ads, Shopify Development
Tech: Meta Ads, Meta Pixel
View Project
Meta Ads
Facebook & Instagram Campaigns Built Around a Clear Funnel
We plan Meta campaigns around a specific audience and objective — awareness, traffic, leads or purchases — rather than boosting posts without a strategy.
Meta Ads
Audience and targeting strategy
Ad creative direction and copywriting
Meta Pixel setup and event tracking
Campaign structure across the funnel
The problem
Why "Boosted Posts" Rarely Perform Well
!No defined audience or targeting strategy
!Ad creative not built for how people scroll
!No clear objective behind the campaign
!Landing pages that don't match the ad's promise
!No tracking to know what actually converted
Our approach
A funnel, not a single boosted post
We plan audience targeting, creative and landing experience together, aligned to a specific objective — so the campaign supports a full path from first impression to enquiry, not an isolated post.
Benefits
What This Means for Your Business
01
Targeted reach
Audiences built around who is actually likely to convert.
02
Scroll-stopping creative
Ad formats built for how people browse Instagram and Facebook.
03
Full-funnel thinking
Ad, landing page and next step designed together.
04
Measured performance
Pixel-based tracking tied to real actions.
What you get
Deliverables
- Audience and targeting strategy
- Ad creative direction and copywriting
- Meta Pixel setup and event tracking
- Campaign structure across the funnel
- Landing page alignment recommendations
- Regular performance reporting
Features
Built In, Not Bolted On
Audience Targeting
Built around real customer profiles, not guesswork.
Pixel & Event Tracking
Actions like leads or purchases measured accurately.
Creative Direction
Formats suited to feed, stories and reels placements.
Funnel Structure
Campaigns structured across awareness to conversion.
Technology
Tools We Use for This Service
Meta Ads Manager
Meta Pixel
Google Analytics 4
Conversion Tracking
How we work
Our Process for Meta Ads
01
Discover
Understand your audience and objective.
02
Strategy
Plan funnel structure and targeting.
03
Build
Set up creative, copy and tracking.
04
Launch
Go live and monitor initial results.
05
Optimize
Refine targeting and creative over time.
Related work
Recent Projects
Creative Services
[PORTFOLIO PROJECT] — Boutique Studio Rebrand
Meta Ads, Website Design
Tech: Meta Ads, Landing Pages
View Project
Questions
Meta Ads FAQs
No — results depend on your offer, market and budget, and no honest advertiser can guarantee specific outcomes. We focus on sound targeting, creative and tracking aimed at measurable objectives.
We provide creative direction and copy; production of photography or video assets can be scoped separately depending on your needs.
Google Ads generally targets people actively searching for something, while Meta Ads targets people based on interests and behavior as they browse Facebook and Instagram — the two often work well together.
It's installed on your website to track actions like page views, leads or purchases, which helps measure and improve campaign performance over time.
Next step
Ready to Turn Social Scrolling Into Real Enquiries?
Tell us about your audience and offer, and we'll outline a campaign structure.