Home Services
[PORTFOLIO PROJECT] — Regional Service Business
Google Ads, Local SEO
Tech: Google Ads, GA4
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Google Ads
Reach People Who Are Already Searching for What You Offer
We build and manage Google Ads search campaigns around clear objectives — enquiries, calls or purchases — with budget spent on the searches most likely to matter.
Google Ads
Campaign and keyword strategy
Ad copywriting and extensions setup
Conversion tracking configuration
Landing page alignment recommendations
The problem
Where Google Ads Budgets Commonly Get Wasted
!Broad keywords pulling in irrelevant clicks
!No negative keyword strategy to filter poor traffic
!Ads sending clicks to a generic homepage
!No conversion tracking to know what's actually working
!Campaigns left unmanaged after initial setup
Our approach
Campaigns structured around a clear objective
We define the specific action we're optimizing for — a call, a form submission, a purchase — then structure keywords, ad copy and landing pages around driving that action efficiently.
Benefits
What This Means for Your Business
01
Relevant traffic
Keyword targeting aimed at genuine buying intent.
02
Trackable results
Conversion tracking tied to real business actions.
03
Matched landing pages
Clicks sent to a page built for that specific offer.
04
Ongoing optimization
Regular review of what's working and what isn't.
What you get
Deliverables
- Campaign and keyword strategy
- Ad copywriting and extensions setup
- Conversion tracking configuration
- Landing page alignment recommendations
- Negative keyword management
- Regular performance reporting
Features
Built In, Not Bolted On
Intent-Based Keywords
Targeting built around genuine search intent.
Conversion Tracking
Calls, form submissions and other actions measured.
Landing Page Alignment
Ad and page message matched for relevance.
Ongoing Management
Regular review and adjustment, not a "set and forget" setup.
Technology
Tools We Use for This Service
Google Ads
Google Analytics 4
Google Tag Manager
Conversion Tracking
How we work
Our Process for Google Ads
01
Discover
Understand your offer and target customer.
02
Strategy
Plan keywords, structure and budget allocation.
03
Build
Set up campaigns, ads and tracking.
04
Launch
Go live and monitor early performance.
05
Optimize
Refine based on real conversion data.
Related work
Recent Projects
Professional Services
[PORTFOLIO PROJECT] — Professional Services Site
Google Ads, Website Development
Tech: Google Ads, Conversion Tracking
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Questions
Google Ads FAQs
No — no ethical advertiser can guarantee a specific ROI, since results depend on many factors including your market and offer. We focus on sound campaign structure, tracking and ongoing optimization toward measurable objectives.
This depends on your industry and competition. We'll discuss realistic budget ranges for your goals during the consultation, rather than quoting a generic figure.
The account belongs to you — we manage it on your behalf, so you retain full ownership and visibility.
Through regular reporting against the specific conversion actions we agree to track, such as calls, form submissions or purchases.
Next step
Ready to Turn Google Searches Into Enquiries?
Tell us about your goals and budget range, and we'll outline a campaign approach.